Mormon Tabernacle Choir YouTube Channel Strikes Chord Internationally
May 20, 2013
Salt Lake City — Less than a month after its launch, the Mormon Tabernacle Choir’s official YouTube channel has already garnered more than a quarter-million views and 10,000 subscribers spanning the globe.
Choir fans have collectively spent almost 600,000 minutes — more than one year’s time — watching performances, concerts and music videos on the channel. Viewers from 118 countries have subscribed to receive notifications from the Mormon Tabernacle Choir when new content is posted. Most of these subscribers are from the United States, Canada, Brazil, Germany, Mexico and the United Kingdom.
“YouTube has made the Choir boundless,” said Choir President Ron Jarrett. “Before the launch of our channel, there was no way to listen to Music & the Spoken Word if you couldn’t tune in live. Many of our fans couldn’t listen because of time zone differences or scheduling conflicts. Today our music is accessible for everybody, anywhere and at any time. High traffic from diverse places on the channel shows that this was a step long overdue.”
One unique asset of the Choir’s YouTube channel is that it allows Choir fans to interact with the Choir through comments on its videos. So far, viewers have left comments in English, Spanish, Portuguese, Russian, German and French. One viewer’s comment sums up the consensus: “This is just what the world needs. When there is so much bad out there available to everyone, it’s comforting to see now that more and more good will be available to everyone!”
The official channel can be found at www.youtube.com/TheTabernacleChoir. It currently has almost 90 videos and approximately 500 minutes of footage, and new material, including full episodes of its renowned program Music & the Spoken Word, past Christmas specials and concerts featuring special guests, is uploaded on a weekly basis.