Choir Notes Makeover: Trying Harder to Be Better!
Choir Notes, the weekly newsletter of the Mormon Tabernacle Choir organization, has a whole new look! With the rollout of this new format, the Choir is continuing to meet the challenge given by Gordon B. Hinckley, past President of The Church of Jesus Christ of Latter-day Saints and adviser to the Choir organization for 36 years, to “try a little harder to be a little better.” The changes are designed to make the newsletter easier to read on all digital devices, more visually appealing and to provide a variety of information to subscribers.
The world depends more every day on digital devices to access needed information anywhere at any time. The Choir is working to keep pace. In 2003, its website went online. In 2005, the first Choir Notes digital newsletter was sent out. Choir organization social media accounts followed with a Facebook page in 2008, a Twitter account in 2009, and a YouTube channel in 2012. Mormontabernaclechoir.org was redesigned and relaunched in 2013 along with a Choir app for both iOS and Android devices.
Choir general manager Scott Barrick said, “This 2017 redesign of Choir Notes simplifies the format so readers can quickly read headings and introductory text to determine what they want to know more about. Two links to popular recent blogs are now highlighted each week so readers don’t miss interesting stories about the Choir.”
Subscribers to the Choir Notes weekly newsletter will continue to receive:
- Specific information about Choir concerts, recordings, tours, and behind-the-scenes organization insights.
- The message and music listing for the Music & the Spoken Word broadcast the following Sunday.
- Special weekly discounts on Choir recordings just for Choir Notes subscribers.
- First announcements of special guest artists, concerts, tickets, tours, and recordings.