More than 30 years ago, two neighbors—Obert C. Tanner, benevolent founder of the O.C. Tanner Company, and his friend Gordon B. Hinckley, beloved past president of The Church of Jesus Christ of Latter-day Saints—conceived an idea to foster unity in the burgeoning community of the Wasatch Front and focus new attention on the arts.
The Mormon Tabernacle Choir has 360 members. The Orchestra adds another 150 plus. But the massive organization can connect with its community one-on-one through social media, explains Heidi Green, social media producer. “We are establishing places where the Choir and fans can come together, share stories, experiences and access music. And, it is working.” Using Facebook, Twitter, Google+, Instagram, YouTube, Pinterest and its own website, the Choir can connect with anyone, anytime, anywhere.
Salt Lake City — On Sunday, August 11, the Mormon Tabernacle Choir will commemorate the 85th anniversary of its Music & the Spoken Wordbroadcast. Music director Mack Wilberg has invited two former conductors of the Choir, Jerold Ottley and Craig Jessop, to join him and associate conductor Ryan Murphy in conducting this week’s broadcast.